Periscope Depth

somebody called you, but you cannot hear

Light posting this week, and mostly meta. The top posts this week, in terms of directing traffic to this site, were: * My review of Scott Pilgirm vs The World, which I titled with the opening lyric of a catchy song from the movie and got a lot of Google traffic that way; * My [...]

we don’t punch girls, and we don’t punch a clock

Today is my last day at Internet Inc. Tomorrow I start work at Micro Machines., a start-up in Boston that manages display advertising through data-intensive platforms. A few notes: This is the first job I’ve taken that belonged to the same industry as the job previous. I guess I’m building a career now. Once again, [...]

Four Questions for PPC Remarketing

Living up to the “SEO guru” tagline, I’ve got a post on Search Engine Land about four questions every marketer should ask before launching a PPC remarketing campaign: [I]f remarketing were that easy, everyone would do it. What the engines won’t tell you is that remarketing takes more effort to set up than a traditional [...]

Web Listings, Inc – Scam Artists

This week I got a piece of mail – hardcopy mail – from a company called Web Listings Inc. They made me the exclusive offer of: DOMAIN NAME SUBMISSION TO 20 ESTABLISHED SEARCH ENGINES UP TO EIGHT KEYWORD/PHRASE LISTINGS QUARTERLY SEARCH ENGINE POSITION AND RANKING REPORTS All for a mere $65. Sixty-five dollars a year, [...]

baby won’t you try to find me

I suppose it’s not strictly an SEO fail. Technically, Jetblue.com is in position #1 on Google for “jetblue all you can jet.” But you’d think they’d have a better page in the top slot. Sorry. That search was performed on Wednesday August 18th, the day the sale was announced. I performed another search this morning [...]

got a man of the people, says keep hope alive

There was a picket line outside my office yesterday. I saw them as I crossed through the lobby, circling the corner of Clarendon and St. James. The lobby held a few more blue-blazered security guards than usual, staring at the crowd but doing nothing. It was a group of at least 50 middle-aged folks. Their [...]

I'll miss the way you smile as though it's just for me

I love Mad Men. And I love companies that use blogging as a tool to promote their content, interact with their fans and get good SEO cred. (Why? Because I work in marketing) But AMCTV’s Mad Men blog pitched me a wingding this week: Can’t get Peggy’s rendition of “Bye Bye Birdie” out of your [...]

different strokes for different folks

If you’re curious about what I do for a living, or about internet marketing, you might find the following post interesting. Companies love internet marketing – search engine ads, banner ads, e-mail newsletters, etc – because they can track it with greater clarity than any other form of advertising. Advertisers like Nielsen and ClearChannel may [...]

you will not back up an inch ever; that's why you will not survive

I did not intend two posts in a row on this marketing kick, but HEY. Via eyelid on LJ, a marketing win – how advertisers have adapted to Hulu: Watching Hulu, I was struck by their ad setup. It’s very clever, IMO. Instead of having 5 or so ads crammed into a commercial break, just [...]

  • Periscope Depth

    The website of John Perich, author of TOO CLOSE TO MISS and editor for Overthinking It. He's learning about writing, marketing, publishing and promotion, and he encourages you to learn along with him.

    perich@periscopedepth.com

  • TOO CLOSE TO MISS




    "... opens with a bang and never relents ..."
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    Mara Cunningham knew that sleeping with a married man was a bad idea. But when her lover shows up in the hospital after his wife and son are murdered, the rumors about her turn dangerous. Now she's the prime suspect in a double homicide, and the real killers will stop at nothing to silence her ...

    Buy the book that readers are calling "a great, suspenseful thriller" at Amazon, Barnes & Noble and other online retailers.



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