In other news:
Cyber Monday rocked while mobile sales rolled.
The numbers are mind-boggling. As of 6 p.m. Eastern time, overall sales were up 17.5% on Cyber Monday compared with last year, says IBM Digital Analytics Benchmark. Another e-commerce research company, Custora Pulse, found online sales up almost 19%. The numbers may shift even higher as people continue to shop through the evening.
As a marketer in my waking hours, I love how our terms of art (“Cyber Monday”) have entered the common lexicon. Please, start calling yourselves “eyeballs” next.