I guess this is cool? Using homeless people as a means to teach a brand you’ll never buy a lesson they won’t hear? I guess?
I’m all for trolling giant corporations, don’t get me wrong. But if some bearded guy with a camera came up to me and said, “Hey! This retailer said only ‘cool people’ should wear their clothes! So put this T-shirt on! That’ll show ‘em!”, I wouldn’t feel like I was in on the joke.