Periscope Depth

the price you pay

Every year, the Commonwealth of Massachusetts conducts an experiment in the form of a sales tax holiday. This experiment determines the premium that I am willing to pay to shop in a Best Buy, Target or Filene’s Basement without dealing with hordes of suburbanites and their children. That premium is 6.25%.


Many shoppers said the holiday was motivation to wait and buy until this weekend.

“Just paying less money for an item that we would have gotten anyway but knowing that we could do it and support the economy and yeah, so we’re here,” said shopper Audrey Loria, of Winchester.

How long do you think before we see sincere “SUPPORT THE ECONOMY” bumper stickers? I say 2015.