From the Blog

Aug
31
Posted by Perich at 7:28 am

Today, months after anyone cared, I wrote a post for Overthinking It walking back my earlier enthusiasm for AMC’s The Killing in light of its awful season finale:

Season 1 of The Killing plays out like a bad improv show.

Suspects are introduced and then flatly discarded without leading anywhere else. Rosie Larsen’s ex-boyfriend was molesting another girl on camera, not Rosie. Bennett Ahmed was misleading his students and the detectives because he was smuggling a girl to Canada to avoid genital mutilation. Rosie was making home movies; Rosie wanted to see the world; Rosie was tricking for an online escort service; Rosie was making large withdrawals from a casino ATM. All of these leads are summoned up, brooded over for an episode or two, and then discarded.

This would be worse than amateur improv, summoning up maybe a few pitying chuckles from the audience. For a show with a supposed script? It’s inexcusable.

More indulgent than my usual posts, in that I do little but apologize for being wrong, but I think there’s still some good matter. Ch-ch-ch-ch-check it.

The longer I work in marketing, the less comfortable I am with “eighteen to thirty-five” as a demographic. I wouldn’t want to spend 2 minutes in an elevator with most 20-year-olds, and I have to spend another 5 years in the same demo as them? There’s nothing I have in common with them aside from a lack of kids (though, as my friend Jason pointed out, people of any age without kids have more in common than people of the same age if one of them has a child, and try booking a weekend on the beach if you don’t believe me).

Of course, the beauty of Google knowing everything is that marketers no longer have to rely on broad segments dreamed up by Madison Avenue. Soccer moms, job-hopping millennials, gadget junkies, green fanatics: you no longer need to buy a bucket before you go fishing. That’s one of Internet Inc’s chief strengths: defining segments based on the behavior of your existing customers, rather than deciding “your car appeals to do-it-yourself dads” and spending $2MM of your money to find out we were wrong. So if marketing gets smarter – something I’m trying to prod it to do every day, guys, really – I won’t be in this eighteen-to-thirty-five bucket for long.

This came up, oddly, as part of my rediscovery of the golden age of hip-hop, that magical period between 1986 and 1994 when everyone sampled Motown, conscious styles dominated and lyrical flow was at its peak. As a white kid from the suburbs I was conscious of almost none of it. But that spark lay in the back of my mind until it started burning. I’ve been using Spotify to tear through the tracks I should have listened to back in the day. Tribe Called Quest. Gang Starr. Pete Rock and C.L. Smooth.

This was not the soundtrack to my teenage years. But it could have been. The Main Ingredient dropped in ’94, and at the tender age of 13 I was susceptible to fresh cuts and jams. But someone who is 18 today would have been neonatal back then. If “Carmel City” had any impact on their lives, it would have been purely subconscious. They wouldn’t relate to it in the same way I would have. That, in part, is why the eighteen-to-thirty-five demo doesn’t work.

Also, do you have any idea how jarring it is to be kicking it to The Main Ingredient and be interrupted by a Trace Adkins ad, Spotify? Marketing needs to get its act together.

Somehow I thought 10:45 PM on a Friday would be a good time to go to Shaw’s. Even with Hurricane Irene impending, I figured most of Cambridge and Somerville’s brightest would wait until Saturday to truly start panicking. Besides, all I needed were some Triscuits. Unfortunately, the Porter Square Shaw’s was the most crowded I’d ever seen it.

I ran into Megan, whom I hadn’t seen in over a year, and her boyfriend. “He always comes over to my place to eat,” she said, “so we’re both out of food at the exact same time.” “I just came here for Triscuits,” I said. She hugged me.

At the self-checkout, a prematurely gray man in gym shorts whipped through his basket like the gun crew on a frigate. Grab, swipe, bag, repeat. He got to a loaf of bread and stopped, unable to locate the barcode. His eyes grew wider as he tumbled the loaf in his hands, looking for those telltale black stripes. The line behind him wasn’t making any sort of noise, but the urge not to let them down was crushing him. The pressure squeezed his heart.

Ahead of me, the young lady in the button dress had scooped up only the essentials: squash, sushi, Nutter Butter bites and vitamin water. That last looked like a good idea, actually, and I scooped a bottle from the convenient “impulse fridge” near the checkout line. On the other side of the line, another young lady whined to her boyfriend in Mandarin. I say “boyfriend” because she wasn’t his daughter and because most wives don’t have to whine to get a husband to do what they want. She realized how loud her voice carried when three checkout cashiers, half the people in line and yours truly looked at her. She smiled and quieted down, but continued tugging on her boyfriend’s sleeve.

I wonder if I ought to do all my grocery shopping after 10:00 PM. The Shaw’s in Porter Square sits in a fairly nice neighborhood, but even so you get a different class of consumer late at night. Or hell – maybe I should just quit my day job. Work the 11:00 PM to 7:30 AM shift and learn how the world really works.

(Got my Triscuits)

Quitter: Jon Acuff’s book talked me out of quitting my day job to go pursue my dream. And for that I’m grateful.

Why? Because Acuff wants you to fully understand the risks of quitting a steady desk job for an uncertain dream. He wants you to have a plan to follow your dream, but not such a rigorous schedule that you plan your dream to death. And he wants your family in your corner.

Acuff doesn’t give you a book full of checklists, worksheets and exercises. What he gives instead is clear entertaining prose that makes clear he’s been in the same place you are. He recounts all the same fears that you’re having right now (I highlighted more passages in this book than I do in most others) and explains how to live with them. This isn’t a manual; it’s a philosophy.

A recurring theme of Acuff’s book is “falling in like with a job you don’t love.” That, more than any checklist or itemized plan, is what I needed to hear. I complain a lot about the hours at my day job, the recurring meetings and the staccato demands of my clients. But it’s still a good job! There’s a lot to like about it. I’m doing challenging work in a growing field that connects me to a broader industry and making plenty of money in the process. If I can strike a balance between that and doing what I love, why wouldn’t I? Acuff’s point is that I probably can.

Two caveats. First, a little more concrete guidance would have been nice. I know everyone’s passion is different, but a Seven Step Plan to Making Your Dream Secure wouldn’t have hurt. Second, Acuff makes a point of talking about his Christian faith. It comes up a lot when he talks about his work with David Ramsey, a nationally syndicated Christian radio host with a talk show about personal finance. However, most of the faith talk comes in background discussion. At no point does he suggest in the power of prayer to make your dreams come true. For me, this was critical. And it’s not a trivial point, as there are plenty of life coaches who tell you that turning your life around requires some kind of mystic surrender.

Plus, even with a lack of scorecards, the book has already moved me to take concrete steps. After finishing Quitter, I started working on my dream job – my fiction writing – in the morning rather than the evening. I set the alarm half an hour earlier, then got up every day to write for 45 minutes. Doing this guaranteed that, short of a housewrecking emergency, I would always get writing done that day. I could get a phone call at 8:00 AM telling me that I’d lost my job and my car, but I’d still have written my thousand words for the day. It’s also increased the volume of writing work I can do. 45 x 5 is greater than 2 x 60, especially since fatigue or other commitments would often keep me from writing twice in the evenings.

Most importantly, writing in the morning has improved my attitude. Now my dream is no longer something I defer for my free time. My dream is a commitment. I schedule the rest of my day around it; my day can not start until I’ve contributed to the novel. Writing brackets my day with inspiration. I start the day doing something I love, then set it aside to go do a job I like (for all that I bitch about the hours).

I’ve been told about people who write first thing in the morning for all my creative life. But it took a change in my mindset to start me on it.

This past Saturday, I audited the oral exam for the newest class of jiu-jitsu instructors. It took just over four hours to get through twenty students. Each student got two five-minute segments: one to teach a technique of their choosing, one to teach a technique that our sensei assigned. As an instructor, I kept score on every student, though my score won’t be the deciding factor.

The certification exam is graded on a 20-point scale, where 17 is passing. Of those 20 points, only 2 come from teaching the correct technique. Everything else is about presentation. Can you capture a crowd’s attention? Can you break a complex process down into manageable chunks? Can you find metaphors or good images to help a student remember the steps they need? Do you speak loud enough to be heard? Do you remind the students of what you’ve told them initially?

(As a credit to the energy of the current class: the test did not feel four hours long)

I bring this up in reference to my post last month about Casey Anthony. I wrote about how hard it is to get people to focus on something long enough to learn about it.

But the first thing that came to mind was: damn, this is why kids keep failing classes! It’s the rare nerd who is genuinely curious about the cotton gin, Silas Marner or the quadratic formula. Some kids have parents at home who’ll supplement the rewards/punishments treadmill, so that helps. But the vast majority of kids show up at school not just unknowing, but uncaring, of Eleanor of Aquitaine.

I’ve spent the past six months living a productive life full of competing interests, wonderful friends and work that requires a lot of concentration. To breach those defenses to plant the seed of Casey Anthony awareness in my mind has taken (A) millions of dollars of media coverage and (B) the uncoordinated effort of dozens of unconnected friends. Not just deliberate effort, but order emergent from chaos. My bare minimum knowledge is a result of both immense planning and unplannable mass action.

Even that hasn’t inspired me to learn more. But if you asked me to write an essay about her, I could get a C-minus.

If it took that much effort just to instill awareness in me, what chance does Eli Whitney have?

Educating someone is hard. Getting someone to learn something – not just sit there and hear it, but take it in, turn it into a concept, develop it into their own – is hard. You can’t teach a skill by mastering it (though it helps) and you can’t do it by yelling louder or making them repeat it more. You have to find a way to make the student care, engage them in a way they recognize and then encourage them to keep practicing until they become good.

This goes just as much for activities outside of formal schooling. No one has to take jiu-jitsu (except 15th-century samurai). Everyone who shows up to a class paid money to learn a martial style. But that doesn’t mean everyone who shows up is engaged at the same level. Some people are afraid of their own bodies and take halting steps. Some people are gung ho, with their own preconceptions of how strong they are. Some folks had a bad day at work, or spend a lot of time in their own head trying to replay what they just heard. And some people just aren’t meant for jiu-jitsu, but they haven’t figured it out yet.

The goal of an instructor should be to present each new process in a commanding, exciting way that will engage as many students as possible. This takes months to learn and years to master. I’ve sat through two oral instructor exams now – three if you include the one I took. I’ve been teaching on and off for seven years, more regularly in the last few. The first students I taught are on the verge of becoming instructors themselves. And I still have a lot to learn.

To add to the growing list of things I’ve learned from jiu-jitsu, competency takes effort. When we’re teaching someone a new skill, we often rush through the material and hope they’ll figure out the rest on their own. “I’m available if you have any questions,” we say, and we mean it. But teaching someone a new skill means teaching them how to think a new way. We’re literally folding new wrinkles in a person’s brain. Even the most committed student can’t reinvent the wheel. It’s our job as teachers to find students who want to be here and to meet them halfway.

(Incidentally, this is why I fear for the future of public education. For one thing, mustering the energy to teach a dozen students tires me out. Genuinely teaching two hundred – not just getting them to spit back a textbook, but making them think about the material – seems impossible. And while I believe that it’s possible, I don’t believe that two million teachers can do it consistently. And most of the public school teachers I know have told me that you have to work with the kids you can reach. Not everyone is equally gifted.)

Aug
23

Busy with other stuff this week, so three quick updates to tide you over:

First, if you’re interested in the tabletop gaming I’ve been up to, you can check out Fading Suns: Road to Nowhere, which will recap a game that I’m running currently. If you’re not interested in gaming, then do whatever it is you do when I start rambling. Read an improving book. Catch up on the DVR. I don’t care.

Second, I reached the tipping point on spam comments vs. legit comments on my Livejournal feed. So I’m disabling the comments on my Livejournal. This blog will still feed over there if you’d rather read it on LJ than your RSS aggregator of choice. But you’ll have to come over here to give me a piece of your mind.

I’d make a comment about the end of an era, since I’ve been using LJ since August 2001, but (A) it’s free blogging software, not the Brooklyn Dodgers; (B) we’ve all been migrating away from LJ with slow, reluctant steps for a few years now; and (C) like I said, really busy this week.

Third, here’s Richard Marx’s 1987 music video, “Should’ve Known Better”:

Why? Because it’s awesome.

I was drinking with Fraley and Hawver, two of my closest friends, on the back patio at the Field in Central Square. “Guys,” I asked, “should we be worried about Google?”

Both of them burst out laughing. I don’t know if they thought I meant worried as in worried-about-Uncle-Paulie worried (I don’t know if he’s gonna make it through another Christmas) or worried as in worried-about-home-invasion worried (call ADT today). Either way, though, their answer would have been the same.

I meant the latter. As the repository of the world’s data, Google can exert tremendous control over anyone who uses their services. Or they could, if they got their act together. At the moment, the only profitable thing Google can do is show us ads and license Android well, I guess just the one thing. In theory, Google could take your behavior from GMail, Google Docs, YouTube and searching and construct a single comprehensive profile that could model your thoughts with uncanny accuracy. In practice (and I have this from Google people), the departments don’t talk to each other that much.

There’s only so big a company can grow and still remain limber, and Google passed that point a while ago. Size conveys institutional effects, and institutions have interests beyond those of their constituent members. Google’s no longer as innovative as it once was. Its big ideas now are to move into spaces already occupied by other companies (iOS, Facebook, MS Office) and offer a free alternative that’s kind of good. That’s not a bad business strategy as such. It applies a lot of price pressure downward. But if you’re hemorrhaging money every day (see: YouTube), winning can be fatal.

The worst thing Google could do with my personal information would be to sell it to an advertiser, who already has it from my supermarket loyalty card and from Visa anyway. They could also turn it over to the feds and get me arrested, but we’ve passed the decade where that’s news. So it’s nothing worth losing sleep over. Yes, Google owns the world’s data, but we weren’t doing anything with it anyway.

Once Fraley and Hawver reassured me of the above, conversation turned to our usual get-rich-quick scheme: warlordism in sub-Saharan Africa. “We need to join the French Foreign Legion,” I said.

“What will that get us?” Fraley asked.

“Networking, training, access to a ready supply of arms and mercenaries. Plus, if we have experience as soldiers, we look better on paper.”

“Because that’s what it takes to become a warlord,” Hawver said. “A good resume.”

New post up on Overthinking It, in which I talk about some of the phrases George R.R. Martin uses a dozen times or more in A Dance with Dragons:

ADWD is the first Song of Ice and Fire novel that I read on the Kindle. This has several excellent advantages over traditional hardback or paperback editions. First, I can publicly read a book that has the word “dragons” in the title without bringing embarrassment to the Perich name. No one on the subway will know! Second, I can bring the book just about everywhere without putting undue strain on my spine. This saves my back muscles so I can hunch over a keyboard for hours, writing overthought articles about the book I just read.

But most important, reading ADWD on the Kindle lets me do a quick search to find every instance of the word “leal.”

Warning: CRUCIAL SPOILERS that will DIMINISH YOUR ENJOYMENT OF THE BOOK abound throughout this article. Don’t read it until you’re finished the last page of A Dance with Dragons.

And then please read the whole thing.

Aug
16
Posted by Perich at 7:00 am

Every year, the Commonwealth of Massachusetts conducts an experiment in the form of a sales tax holiday. This experiment determines the premium that I am willing to pay to shop in a Best Buy, Target or Filene’s Basement without dealing with hordes of suburbanites and their children. That premium is 6.25%.

Also:

Many shoppers said the holiday was motivation to wait and buy until this weekend.

“Just paying less money for an item that we would have gotten anyway but knowing that we could do it and support the economy and yeah, so we’re here,” said shopper Audrey Loria, of Winchester.

How long do you think before we see sincere “SUPPORT THE ECONOMY” bumper stickers? I say 2015.

Arcadia: Tom Stoppard is a favorite among directors. Partly because his plays are really good and very popular, of course, but also because they’re always deep and intricate. Arcadia is Stoppard at his most intellectual: a play about mathematical discoveries, debates over scholarship, the death of Enlightenment and the birth of Romanticism. It takes place in an English manor home over a span of two hundred years, entwining the Coverleys of 1809 (plus their guests and tutors) with the Coverleys of 2011 (plus the scholars studying them).

Bad Habit Productions’ Arcadia is well cast in every role (as BHP shows tend to be), but a few actors in particular deserve notice. David Lutheran, as doomed poet Ezra Chater, steals every scene he’s in with just a few perplexed facial expressions and twitches of an outrageous mustache. Sarah Bedard pulls off the role of Hannah Jarvis, itinerant Byron scholar, with deft balance, portraying a woman who is confident and independent without falling into the cliches of being bitchy, frigid or flighty. And Alycia Sacco is captivating as Thomasina Coverley, vanishing entirely into the role with a mastery of precocious teenage mannerism and cadence. She’s a well-bred girl who thinks a lot of herself, yet is still cleverer than she knows. Your heart breaks for her innocence.

BHP staged Arcadia in the round in the Wimberly Theatre at the Boston Center for the Arts. It helps thrust the audience into the drawing-room atmosphere of the play, which lends certain scenes a needed intimacy. But it also results in some difficult staging. In the first act I found myself almost unable to see the action due to the people sitting in front of me. That’s something of a novelty at six foot five; I offer retroactive and preemptive apologies to anyone who’s suffered so at my hands. There’s also a piano offstage, which plays an incidental role in certain scenes, that was nevertheless distracting.

At only five years old, BHP has already put together some very true productions of inventive plays. Arcadia is another great show in their repertoire. Definitely worth seeing.