New post on Overthinking It today that looks at the recent Tiger Woods Nike commercial in light of Louis Menand’s theory of the “Iron Law of Stardom”:
As soon as the commercial aired, the professional commentariat began debating whether or not this “penance” was “sincere.” Polls went up. Comments on YouTube exploded. Sports pundits and columnists took sides. That, to my jaded eyes, is proof positive of the incredible power of advertising as a medium — because nowhere in the ad does it say Tiger’s doing penance. You fill that in for yourself.