Twice in the span of eight hours on Sunday I saw “Yes You Can!” used as a marketing slogan. Once for a dry cleaning special, once for an online dating site. Aside from the sheer silliness of appropriating a Presidential campaign slogan for, well, dry cleaning or online dating, I have two follow-up questions:
Why now? The election was a year ago. Obama’s lost a lot of credibility recently, what with failure to institute the Ruling Party’s health care plan, waffling on the Defense of Marriage Act, upholding the Opposition Party’s stance on indefinite detention of enemy combatants, trillion dollar national debt, et cetera. Is now the time to invoke his image? Or is the lead time on creating the display copy for sandwich boards and banner ads one year? I can assure you that, for banner ads, it ain’t.
Why “Yes You Can!”? Why would a dry cleaner or an online dating service want to invoke that sense of civic optimism, sweeping social change or racial harmony? At long last – affordable same day dry cleaning! America has entered the Twenty-First century, now that you can browse webcam pics of 22-year-olds in the privacy of your home.
“My Fellow Americans, Let’s Roll … To The Olive Garden” would be equally weird.
Fed by the Invisible Hand
Pemberton Farms had their annual customer appreciation day on Saturday. I can never turn down free food, and the deli couldn’t be any closer unless I lived above it, so off I went into the rain. I intended to merely scarf as much free food as I could – two burgers, one hot dog, lots of bread and brie and hummus – and then scamper. But then a kind gentleman offered me a Dixie cup of Trapiche malbec which went down so smooth, so sweet. And when he told me it was only $8.99, what was I going to do? Not buy it?
The gents at The Second Glass have trained me to never pay more than $15 for a bottle of wine. This has the unintended side effect of compelling me to buy every bottle of wine (that tastes good) that’s below $12. I have collected three unopened bottles of red in this way. You bring the cheese and crackers, I’ll bring the kung fu movies.